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SEO

How To Use Content & SEO To Support Your Seasonal Marketing

How To Use Content & SEO To Support Your Seasonal Marketing

SEO
The big season is almost upon us. Is your small business ready? It is harder and harder to compete with corporate websites with huge advertising budgets. When just lots of consumers think the term “holiday sales” is synonymous with Amazon and Walmart, it is too challenging to get your products in front of buyers’ eyes. Black Friday and Cyber Monday routinely transform the fate of otherwise struggling businesses from precarious to solidly profitable. Holidays are a time when people are looking to spend more than usual. Millions will shore up their savings year to have the money for the purchases they want. Large brands spend months strategizing the holiday season promotions they’ll roll out to maximize their sales. Unfortunately, small (ecommerce) stores are frequently caught flat-foote...
SEO in 2023: Best Practices for Ranking Higher on Search Engines

SEO in 2023: Best Practices for Ranking Higher on Search Engines

SEO
In the ever-evolving landscape of digital marketing, staying ahead in the SEO game is crucial for businesses aiming to thrive online. With each passing year, search engine algorithms become more sophisticated, and keeping up with the latest trends and best practices becomes essential. In this comprehensive guide, we will delve into the SEO strategies and techniques that are set to dominate in 2023. Buckle up as we explore the key factors that will help you outrank your competitors and secure top positions on search engine results pages (SERPs). 1. Mobile-First Indexing As we step into 2023, mobile-first indexing remains a top priority for search engines. With the majority of internet traffic coming from mobile devices, your website must be mobile-friendly. Ensure responsive desi...