How To Use Content & SEO To Support Your Seasonal Marketing
The big season is almost upon us. Is your small business ready? It is harder and harder to compete with corporate websites with huge advertising budgets. When just lots of consumers think the term “holiday sales” is synonymous with Amazon and Walmart, it is too challenging to get your products in front of buyers’ eyes.
Black Friday and Cyber Monday routinely transform the fate of otherwise struggling businesses from precarious to solidly profitable. Holidays are a time when people are looking to spend more than usual. Millions will shore up their savings year to have the money for the purchases they want. Large brands spend months strategizing the holiday season promotions they’ll roll out to maximize their sales. Unfortunately, small (ecommerce) stores are frequently caught flat-foote...